True40 Studio is a barre fusion fitness franchise based in Birmingham with locations across Alabama. Their mission of creating a mindset shift in the modern fitness space inspired a brand with colors that soothe, typography that bends, and textures that breathe. This brand is an excellent example of the depth that comes from a clean, type-driven logo and various supporting brand elements.

True40 Studio

Service: brand, collateral & custom website

Industry: Health & Fitness

Kaitlyn, true40 studio

"The end result perfectly captured our vision for our new "vibe" and intentions as a business. I have heard from so many people that it now visually reflects how the brand has "felt" for a long time, and that it also represents me as the new brand owner - both such meaningful pieces of feedback! These ladies are experts in their field, and have a wealth of knowledge. We trusted them completely!"