Alternating colors of Sporting Club stamp logos in lines on a cream background
Sporting Club cream logo on top of a photo of four little boys sitting on the back of a Bronco with a faded green overlay
Three little kids wearing gray sweatshirts with the green Sporting Club logo on them
Light blue Sporting Club logo on a dark blue background
Canvas tote bag with navy blue straps and embroidered Sporting Club logo sitting next to two pom poms
Dark green Sporting Club logo on a light green background

We've had the honor of developing all three sub-brands under Little Paper Kids, a Nashville-based children's clothing company. Sporting Club was a particularly exciting aesthetic, and we wanted a concept as memorable and revolutionary as their own athletic wear line. Keeping packaging opportunities in mind, this brand embodies a retro country club feel with a slightly youthful edge.

Sporting Club by Little Paper Kids

Service: brand Intensive + Packaging Design

Sporting Club navy tennis court logo on a cream background
Two polaroid photos of little boys wearing Sporting Club shorts on a sports icon patterned background with text that says "shorts for every sport"
Photo of three little boys wearing Sporting Club apparel on a peach background with the Sporting Club logo at the top and text at the bottom that says "welcome to the club, champ!"

"The entire experience was magical. From the very first email ever sent, Kelsea and the team made me feel like I was their only client. No detail in communication was spared. I knew exactly what to expect and when to expect it. This team is seriously the best! Going through the branding process completely legitimized our brand."

- Danielle Ammon, Little Paper kids

Brand Adjectives

Playful / Elevated / Cheery / Youthful / Country Club