What began as a way for us to explore new design styles evolved into an aesthetic-driven offering we can't get enough of.
Unlike other brand design experiences, a Passion Project allows clients to preview their aesthetic beforehand and gives us the opportunity to delve deeper into all aspects of their brand design. From photoshoot planning to custom website design, we steer every detail with comprehensive creative direction and care.
A "We Trust You" Process That Delivers.
the unique heartbeat of our Studio.
( passion projects )
If you believe your business might be a fit for an aesthetic, complete the application below.
We'll review it and will reach out to schedule a call to learn all about your business and specific needs.
If we're a mutual fit for one another, our team will send a detailed proposal with next steps.
You'll agree to lean into the creative aesthetic and trust our expert-led design process.
meet your brand soulmate.
how it works
Lived-In / Provincial / Natural
A brand designed to transport you to a world of understated luxury and French provincial beauty. Earthy greens, warm neutrals, and vibrant blues will create a harmonious and charming environment, perfect for any business looking to nurture potential clients or customers with care and serenity.
The vision
color, Typography, and style
We will utilize a mixture of traditional serifs, textured scripts, rough-lined illustrations, and true-to-nature colors to achieve a delicate balance of messy perfection.
Photography + creative direction
We highly encourage documentary-style photography to fully capture this aesthetic's storytelling feel. A mixture of black and white, grain, blur, and outdoor scenery is recommended. Our creative direction will outline specific inspiration for headshots, working shots, vibe shots, product imagery, wardrobe ideas, and location recommendations.
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Minimal / Refined / Contemporary
Though simple, the vision for this brand is far from plain. We'll embrace clean lines and a subtle intensity to make it modern, minimal, and effortlessly cool. Ideal for a client in a more modern industry or an aesthetic space, we aim to create a brand with total balance, where form, beauty, and function harmonize effortlessly.
The vision
color, Typography, and style
Picture modern typography with geometric precision paired with a palette of muted tones—tans, slate grey, and soft beige—and occasional rich blacks or midnight blues. The design exudes quiet confidence
Photography + creative direction
We believe a warm, editorial photography style that focuses on the play between light and shadow will be most effective for this aesthetic. We envision the use of a modern interior space with soft, natural light, clean white walls, unique art, texture and sharp structures to best accomplish this look.
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Radiant / Lush / Juicy
Intended to be warm and memorable, this brand will inevitably stand out through the use of energetic colors and polished details. We aim to create a brand that's both approachable yet elevated, drawing in clients who crave a unique, celebratory touch that sets them apart from more muted competitors.
The vision
color, Typography, and style
Think bold typography that grabs attention without feeling overwhelming—strong sans-serifs paired with soft curves for balance. A color palette "alive" with deep pinks, juicy oranges, and warm lilacs keep the brand bright and lively.
Photography + creative direction
We hope to work alongside a warm-edit photographer to create vibrant, eye-catching visuals, with warm compositions and a strong sense of color. Encouraged props include lush florals, festive table settings, and playful food displays that feel perfectly styled but still full of life.
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past Passion Projects
Clients Include: Quotable Copy / Bondi Marketing / The Tallest Tulip / Aly Matei / The Lovely Garland / White Pine Designs / Social Kat Media / Marissa Martinez / Spell Events / Teefy Coffee
Frequently Asked Questions
Do you only design in Showit?
All of our custom site designs are exclusively created in Showit because we believe it is the most effective and adaptable platform for creative business owners. However, we do offer semi-custom design solutions in Shopify for e-commerce businesses.
what does creative direction Entail?
Creative direction, by our definition, involves support with planning the visual concept and style of a photoshoot to ensure all elements align with the brand's vision and storytelling. We'll research local photographers in your area, and provide recommendations/inspiration for your headshots, working shots, props, location, outfits, and overall vibe.
Do You Offer Payment Plans?
Yes, absolutely! Most of our clients opt for either a 4 or 6 month payment plan structure. Due to the nature of our booking process, we do require an initial deposit to hold your spot.
Do You Offer Search Engine Optimization?
We offer basic SEO with our website design packages. For advanced SEO needs, we recommend contacting a specialist!
How is a Passion Project Different From Your Typical Process?
When you book a Passion Project, you are signing off to trust us with creating an immersive brand experience based on your chosen aesthetic. This trust allows us to create a brand with all of the details and nuances needed to curate a look and feel in alignment with this vision.
what makes your approach unique?
While we're designers by trade and highly value aesthetics, our team's unique background is heavily rooted in public relations and marketing strategy. We bring a breadth of experience in corporate marketing campaigns and organic growth tactics for businesses ranging from local restaurants to international retailers - something not many graphic designers can say.
Do you assist with website copy?
While we happily provide our clients with copy guidance (and copy worksheets, when needed, we always recommend exploring hiring a professional for website copy that fully supports your brand vision!
