What we imagine Art Nouveau style in a Jane Austen world would feel like. We can’t properly express how much we enjoyed creating this brand from the ground up. From Fallon's earthy color palette and nostalgic use of typography to the layered textures and moody tone, it’s everything we hoped it would be and more. Most importantly, this new identity perfectly captures Fallon’s unique ability to marry art and life in her client work, and we know it will serve her so well in this season of growth.