This Muscle Shoals-based non-profit aims to serve uniquely-abled children and families with neurodiversity affirming therapy and education all under one roof. Their branding was carefully crafted to keep all aspects of their audience in mind from both a sensory and representative manner, and it was such a joy to brainstorm. From their soft, inviting palette to the imperfect block elements, it is our hope that their brand invites others to see things differently; to change the narrative of what's possible.

Service: Brand Essentials